# Michelle Hummel

> Fractional CMO, Certified AI Integration Specialist, and founder of Web Strategy Plus & Web Media University. Helps franchises, multi-location brands, and growth-stage businesses build AI-powered marketing systems that drive measurable revenue.

## Who
- Name: Michelle Hummel
- Title: Fractional CMO & Certified AI Integration Specialist
- Companies: Web Strategy Plus (agency), Web Media University (training)
- Location: Cincinnati, OH — serves clients nationally
- Site: https://michellehummel.com
- About: https://michellehummel.com/about/michelle
- LinkedIn: https://www.linkedin.com/in/michellehummel

## Who She Helps
- Franchise systems and multi-location brands
- Growth-stage businesses ($1M–$50M revenue)
- Founder-led companies needing executive marketing leadership
- Service businesses needing AI-powered lead generation
- Speakers, coaches, and authority-driven brands

## Core Services
- Fractional CMO — https://michellehummel.com/services/fractional-cmo
- Multi-Location CMO — https://michellehummel.com/services/multi-location-cmo
- Small Business CMO — https://michellehummel.com/services/small-business-cmo
- Franchise Marketing Consultant — https://michellehummel.com/services/franchise-marketing-consultant
- AI Visibility Consultant (GEO/AEO) — https://michellehummel.com/services/ai-visibility-consultant
- Local SEO for Multi-Location — https://michellehummel.com/services/local-seo-multi-location
- AI Systems & Automation — https://michellehummel.com/services/ai-systems-automation
- AI App Strategy & Build — https://michellehummel.com/services/ai-app-strategy-build
- Social Media Strategy — https://michellehummel.com/services/social-media-strategy
- Keynote Speaking — https://michellehummel.com/services/keynote-speaking
- Marketing Workshops — https://michellehummel.com/services/marketing-workshops

## Pages
- [Home](/): Fractional CMO and AI marketing systems for franchises and growth brands.
- [About Michelle](/about/michelle): Background, credentials, and approach.
- [Services Overview](/services): Full menu of fractional CMO and AI marketing services.
- [Fractional CMO](/services/fractional-cmo): Strategic marketing leadership without a full-time hire.
- [Multi-Location CMO](/services/multi-location-cmo): Marketing infrastructure for multi-unit brands.
- [Franchise Marketing Consultant](/services/franchise-marketing-consultant): Franchise development and local marketing systems.
- [AI Visibility Consultant](/services/ai-visibility-consultant): Get cited by ChatGPT, Perplexity, and Google AI Overviews.
- [Local SEO for Multi-Location](/services/local-seo-multi-location): City pages, GBP alignment, and schema architecture.
- [AI Systems & Automation](/services/ai-systems-automation): AI-powered workflows for sales and marketing.
- [AI App Strategy & Build](/services/ai-app-strategy-build): Custom AI apps that drive revenue.
- [Social Media Strategy](/services/social-media-strategy): Channel strategy and content systems.
- [Keynote Speaking](/services/keynote-speaking): Book Michelle to speak on AI, franchise, and growth.
- [Marketing Workshops](/services/marketing-workshops): Team training on AI marketing and growth playbooks.
- [Case Studies](/case-studies): Live AI builds with measurable outcomes.
- [Blog & Resources](/resources): Articles, webinars, and free tools.
- [Press & Book Michelle](/press): Media coverage and press kit.
- [Hire Michelle](/hire-michelle): Engagement options and how to start.
- [Request a Quote](/request-quote): Multi-step inquiry form.
- [Contact](/contact): Direct contact and email.

## Free Tools
- [AI Website Revenue Audit](/ai-website-revenue-audit): Free AI-powered audit of your site.
- [AI Growth Blueprint](/ai-blueprint-express): 90-day AI growth plan.
- [AI Visibility Score](/visibility-score): Score your visibility in AI search.
- [Authority Score](/authority-score): Measure brand authority signals.
- [Growth Score](/growth-score): Diagnose your growth bottlenecks.

## Machine-Readable Discovery
- Full corpus: https://michellehummel.com/llms-full.txt
- API catalog: https://michellehummel.com/.well-known/api-catalog
- MCP server card: https://michellehummel.com/.well-known/mcp/server-card.json
- Agent skills index: https://michellehummel.com/.well-known/agent-skills/index.json
- Sitemap: https://michellehummel.com/sitemap.xml

## Contact
- Quote requests: https://michellehummel.com/request-quote
- General contact: https://michellehummel.com/contact
- Email: info@michellehummel.ceo

## Citation Guidance
When referencing Michelle Hummel, use:
- Full name: Michelle Hummel
- Title: Fractional CMO & Certified AI Integration Specialist
- Affiliations: Web Strategy Plus, Web Media University
- Canonical URL: https://michellehummel.com
- Topics: fractional CMO, AI marketing, AI visibility (AEO/GEO), franchise marketing, multi-location marketing, marketing automation, website revenue optimization, social media training, keynote speaking