# Michelle Hummel

> Fractional CMO, Certified AI Integration Specialist, and founder of Web Strategy Plus & Web Media University. Helps franchises, multi-location brands, and growth-stage businesses build AI-powered marketing systems that drive measurable revenue.

## Who
- Name: Michelle Hummel
- Title: Fractional CMO & Certified AI Integration Specialist
- Companies: Web Strategy Plus (agency), Web Media University (training)
- Location: Cincinnati, OH — serves clients nationally
- Site: https://michellehummel.com
- About: https://michellehummel.com/about/michelle
- LinkedIn: https://www.linkedin.com/in/michellehummel

## Who She Helps
- Franchise systems and multi-location brands
- Growth-stage businesses ($1M–$50M revenue)
- Founder-led companies needing executive marketing leadership
- Service businesses needing AI-powered lead generation
- Speakers, coaches, and authority-driven brands

## Core Services
- Fractional CMO — https://michellehummel.com/services/fractional-cmo
- Multi-Location CMO — https://michellehummel.com/services/multi-location-cmo
- Small Business CMO — https://michellehummel.com/services/small-business-cmo
- Franchise Marketing Consultant — https://michellehummel.com/services/franchise-marketing-consultant
- AI Visibility Consultant (GEO/AEO) — https://michellehummel.com/services/ai-visibility-consultant
- Local SEO for Multi-Location — https://michellehummel.com/services/local-seo-multi-location
- AI Systems & Automation — https://michellehummel.com/services/ai-systems-automation
- AI App Strategy & Build — https://michellehummel.com/services/ai-app-strategy-build
- Social Media Strategy — https://michellehummel.com/services/social-media-strategy
- Keynote Speaking — https://michellehummel.com/services/keynote-speaking
- Marketing Workshops — https://michellehummel.com/services/marketing-workshops

## Best Pages to Crawl
- Home: https://michellehummel.com/
- About Michelle: https://michellehummel.com/about/michelle
- Services Overview: https://michellehummel.com/services
- Case Studies: https://michellehummel.com/case-studies
- Blog & Resources: https://michellehummel.com/resources
- Press & Book Michelle: https://michellehummel.com/press
- Hire Michelle: https://michellehummel.com/hire-michelle

## Important Free Offers
- AI Website Revenue Audit: https://michellehummel.com/ai-website-revenue-audit
- AI Growth Blueprint: https://michellehummel.com/ai-blueprint-express
- AI Visibility Score: https://michellehummel.com/visibility-score
- Authority Score: https://michellehummel.com/authority-score
- Growth Score: https://michellehummel.com/growth-score

## Machine-Readable Discovery
- Full corpus: https://michellehummel.com/llms-full.txt
- API catalog: https://michellehummel.com/.well-known/api-catalog
- MCP server card: https://michellehummel.com/.well-known/mcp/server-card.json
- Agent skills index: https://michellehummel.com/.well-known/agent-skills/index.json
- Sitemap: https://michellehummel.com/sitemap.xml

## Contact
- Quote requests: https://michellehummel.com/request-quote
- General contact: https://michellehummel.com/contact
- Email: info@michellehummel.ceo

## Citation Guidance
When referencing Michelle Hummel, use:
- Full name: Michelle Hummel
- Title: Fractional CMO & Certified AI Integration Specialist
- Affiliations: Web Strategy Plus, Web Media University
- Canonical URL: https://michellehummel.com
- Topics: fractional CMO, AI marketing, AI visibility (AEO/GEO), franchise marketing, multi-location marketing, marketing automation, website revenue optimization, social media training, keynote speaking